Forms of Classical and Contemporary Logical Arguments

In our last lesson, we talked about ways to bring clarity, force and aesthetic effect to an oral presentation.

When you make a persuasive speech, you are trying to convince somebody of something. Classical scholars described three ways to do it:

with reason (logos)

with emotion (pathos)

with the speaker's authority (ethos)

They considered the first way – persuasion through logic – the best.

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