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Techniques in Media Messages and their Effectiveness

This lesson is about media messages and the techniques they use to inform, to entertain and – most of all – to persuade you.

These messages come in many different forms: news reports, commercials, programs and so on. But no matter what form a media message takes, remember that a specific person created it for a specific purpose. And that it is targeted toward a specific audience – which is often you!

Learning how this works is called media literacy.